These celebrities endorsing and branding various alcoholic beverages are in my opinion not any better than the guy selling crack. Know why? Because the effects are equally devastating to the community. I thought the point was to rise above that once success had been achieved.
Crown Royal and Big Boi are officially announcing the launch of their “The Crown Life”, a multi-layered campaign created to mark and celebrate life’s crowning moments.
While Shuckin’ & Jivin’, Big Boi released a statement saying:
“Crown Royal is my drink of choice, and I’m proud to be the first to put my own spin on The Crown Life. The design of the iconic pouch, the film we’ve created, and the products these incredible designers produced were all inspired by how we like to commemorate life. It’s about celebrating the moments that make up our everyday lives, and doing so respectfully and responsibly.”
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